Search engine optimization is a technique of increasing online presence through content and design. The aim is to rank highly in search engines such as Google. This method is organic and does not need any payments. Website owners use keywords, quality and engaging content related to the website. AdWords, however, is an advertising program from Google. Business people use it to advertise their companies after paying a certain amount.

Pros and cons

AdWords need you to pay because it is an advertising program. It is placed at the top or bottom part of Google search results. This program is founded on clicks made on that advertisement. Every time a visitor clicks the advert, Google receives money. Search engine optimization generates traffic organically and hence; the traffic is free.

Search engine optimization would only cost when you hire a marketing agency such as 445 Media. You only need to choose keywords strategically and write highly informative content. Nowadays, SEO’s performance has been boosted by social media. It is easy to promote your website through social sites by sharing posts from the website or a link. When people click the link, they automatically become traffic towards your website.

Although AdWords may demand payment, they generate fast traffic than Search engine optimization. AdWords are placed strategic places, and that is how they build fast traffic. Search engine optimization takes time because the website owner is just using tactics to create traffic naturally. New businesses are always concerned about using SEO because it may take too long to get an audience.

AdWords is easy to use regarding effort. You just need to pay, and Google will allocate your advert a visible and strategic position. Visitors will see the advert clearly and click to visit your website. Search engine optimization requires hard work. To rank high in the search results, you have to be creative, intelligent and patient. For instance, one needs to choose keywords that people are likely to use when searching. Patience is necessary because organic traffic takes time to build.

Regarding a lasting relationship, search engine optimization is the better option. AdWords may bring huge streams of traffic, but they will only maintain if you have money. Search engine optimization may take longer and demand more effort than AdWords, but it will always be an available option for you.

Conclusion
Both techniques have benefits and shortcomings. You do not have to choose one and live out the other. Utilizing both of them is possible, especially if money is not a limitation. Integrate the two and let them complement each other. The strength in one method turns out to be a weakness in the other. It indicates that if these techniques work together, you will stand to gain more than using one of them.