What are Infographics and Should I Be Using Them?


If you aren’t using infographics in your online marketing campaign, then your brand isn’t getting the exposure it deserves. You’re also missing out on a ton of traffic. What are infographics? Simply put, infographics allow you to share complex information in an image-based format. This image typically features a unique story that contains statistical data, charts, graphics, bullet points, and timelines. It’s both data-driven and visually appealing. If you’re interested in finding new ways to boost your search engine rankings and increase brand awareness here are a few reasons you should use infographics.

They’re Easily Shared Online

One of the biggest reasons infographics are so effective is because they can be easily shared online. You can provide users with a code that they can embed or copy and paste onto their own social accounts or websites. This way, your audience will be more likely to promote your brand. Sharing is made simple and convenient.

They’re Easily Viewed Via Mobile

Currently, more than 48% of web traffic comes from mobile users. This is why Google and other search engines are passionate about ensuring that all websites are mobile-friendly. It’s also why infographics are the perfect promotional tool. They’re easily viewed via mobile. Infographics are long and vertical, which makes scrolling extremely easy on these devices.

They Cover Information Quickly Through Visuals

No matter how interesting or revolutionary your content is, there’s always a chance that it will get very little engagement. Why is this? Well, not everyone has the time or patience to read long-form content. The best way to overcome this problem is to supplement your text-based content with infographics.

They say that a picture is worth a thousand words. This isn’t just an expression, it’s a scientific fact. According to research, our brains process visuals 60,000 times faster than it does text. Infographics give your audience the ability to consume information quickly. And this ensures that you’ll have more engagement.

They Tell Great Stories

Everyone loves a good story. That’s why so many big-name brands invest so much money and time into crafting the perfect storyline for their products. It’s also a huge reason why so many marketers do the same with their infographics.

You see, infographics are more than just a bunch of numbers and pie charts. They also tell a story that helps the reader to visualize their message. It takes all of the hard work out of interpreting data and makes it fun and interesting. And this can be a powerful marketing tool.

They’re Linkable

Are you searching for an easy way to get more backlinks? Well, look no further. Infographics can be an excellent way to get other websites to link to yours. In fact, if you create a high-quality infographic, you’ll find that it does the outreach work for you.

Authoritative websites are always on the hunt for quality content that they can share with their audience. And when they find an infographic that presents accurate data and looks visually engaging, they’ll happily embed it on their website or link it to it.

They’re Great for Establishing Authority

Are you familiar with the experts in your niche? Can you point out the one thing that most of them have in common? Not only do they know a lot about the information that they’re sharing, but they also know how to present it. Many experts tend to use infographics.

Sure, they do it to create backlinks and encourage people to share, but also to further establish their authority. Every time someone shares your infographic, your brand name is associated with it. And eventually, you’ll be known as the business that always has quality information. The key is to make sure that your infographics are informative and contains the most relevant and up-to-date data.

They’re Great for SEO

Another awesome benefit of using infographics in your online marketing campaign is that they’re great for SEO. It’s not uncommon for infographics to viral. And that’s because they’re so easy for people to share and link to. When Google sees this type of engagement on your content, it lets them know that people are interested in what you have to offer. And this makes your website seem more valuable. Google’s algorithm will usually respond by giving your website a boost in search engine rankings.

They Can Increase Sales

If you own a business that offers products and services, then your main objective is to get people to make a purchase. Sure, you may want them to share your information and be known as an authority if your industry, but ultimately you want to attract buyers. One of the best things about infographics is that they are excellent sales tools.

You could spend most of your time and money crafting the ideal sales letter and About Us page or you can let your infographics do the talking for you. Use the way the brain works to your advantage. Convey the benefits of your products and services through images. This can be a great way to stand out from the competition.


Sadly, there are a lot of marketers who are under the impression that infographics are a thing of the past. However, this is far from the truth. Sure, they’ve been abused and misused, but if you offer quality information that is visually appealing you can make a huge difference in your online marketing campaign. When used properly infographics can be useful in boosting search engine rankings and growing your brand awareness.